Aromatica Review: Korean All Organic Hair Care Brand

Still on the clean beauty topic, today we’re going to explore one of the most popular clean beauty brands in South Korea and worldwide: Aromatica. They’re a pioneer in campaigning the clean beauty agenda in the beauty community with their natural, organic, and vegan-certified products. Aromatica is certified by ECOCERT, the first certification body in the world to develop standards for natural cosmetic brands, and EWG, an organization that advocates for environmental issues. Not only do they use raw natural sources instead of chemicals and animal-derived materials, but they also employ sustainability in their manufacturing and packaging.

As stated on their website,

“AROMATICA embraces aromatherapy to express safe and healthy beauty. All of our products are produced with vegan formulas that exclude synthetic fragrances and ingredients that are harmful to the human body. AROMATICA’s production plant has obtained the COSMOS certification, an international organic and natural cosmetics standard, and is strictly managed to meet the requirements set forth.”

Skincare lovers worldwide have raved about this brand for its simplicity, honesty, and a minimalist style that showcases how authentic and natural its products are. Aromatica even introduces a refilling station in South Korea to maximize recycling and environmental-friendly packaging. Aside from their skincare products, they’re also known particularly for their hair care line like shampoo and treatment serum. Here are some of their hair care’s best-selling products with honest customer reviews about them.

AROMATICA’S Best Sellers & Reviews

AROMATICA Rosemary Scalp Scaling Shampoo & Treatment

The key ingredients of this shampoo are rosemary oil, biotin, and panthenol. It cleans dead skin cells on the scalp, nourishes hair, and strengthens hair roots, which helps in reducing hair loss. Specifically, panthenol is very good in preventing the thinning of hair strands. Other ingredients in the shampoo are 100% natural, cruelty-free, SLS, SLES, and Paraben free, so it’s safe to use for sensitive scalp. The shampoo uses recycled bottles from other bottles, usually called a PCR bottle (Post Consumer Recycled PET), to help with recycling. 

Key ingredients

Rosemary Essential Oil, Rosemary Decoction Extract, Probiotics, Amino Acids, Biotin (B7), Panthenol (B5), Caffeine

How to use

Once a day wet your hair and scalp with warm water and evenly spread over the hair and scalp after taking a moderate amount into your hands. Leave for two or three minutes, and then rinse thoroughly with warm water. Store the product in temp above 25°C. You may also dip the product in warm water between 25°C and 45°C to return the mixture to its original state.

Review

Pro:

• Good for sensitive scalp
• Reduces hair loss
• Makes hair smoother even without conditioner

The shampoo smells very refreshing, like an aromatherapy scent, which is iconic to all Aromatica’s products. The scent is relaxing and helps with overall shower enjoyment. The texture is fluid, thick, and clear yellowish in color. The foam is not too overwhelming since it doesn’t contain SLS and SES.

You can use it as much or as little depending on the thickness of your hair. It also helps to massage your scalp with it or use a shower comb to distribute the product evenly on your hair. Out of all the claims, the user said the most apparent result is the shampoo reduces hair loss even with just one week of use. And because it doesn’t contain harsh chemicals like paraben, the hair feels thoroughly moisturized without feeling that dry pulling tightness after deep cleanses. 

Price

AROMATICA Rosemary Root Enhancer

Another Aromatica best-selling product in the Rosemary collection is this Rosemary Root Enhancer. This is a hair tonic enriched with rosemary, biotin, seven vitamins, essential oil, and a black food complex, all of which can nourish and stimulate hair roots. The serum absorbs well into the hair without needing to be rinsed off.

The Rosemary Root Enhancer also contains para-biotics, probiotics, and caffeine to moisturize and balance your scalp. Like the scaling shampoo, this serum has BHA properties which can gently exfoliate dead skin cells and unclog hair follicles.

Key ingredients

Rosemary Essential Oil, Rosemary Decoction Extract, 7 Vitamins, 6 Black Foods, Probiotics, Caffeine

How to use

Shake before use. Closely attach the spray tip to the scalp to evenly spray over the entire scalp or troubled scalp areas. Rub the product slowly from the back of the neck to the crown with five fingers as the product slowly sinks into the scalp. It is recommended to use when the scalp temperature is high after showering. 

Review

Pro:

• Strengthen hair roots and reduce hair loss
• Easy to use with the spray
• Refreshing smell
• 1 bottle lasts for months

This root enhancer also interestingly reduces itching in my scalp from dandruff and dry flakes. Also, Its non-greasy texture makes it a perfect choice for everyday use after showering. You can also spray some of this before you use heat tools on your hair like a curling iron to better protect your scalp. I like this mild scent of rosemary, orange, and lavender!

Price

AROMATICA Cypress Deep Cleansing Shampoo

One of South Korea’s biggest environmental issues is microdust pollution. Because of this, Aromatica releases the Cypress Deep Cleansing Shampoo, which has excellent detergency of up to 94% for ultrafine dust. It’s also a detox treatment with natural botanical ingredients such as French Cypress, Scotch Pine, and Thuja extract. This shampoo cleanses dirt and sebum from pollutants that clog hair follicles down to their roots.

The Cypress Deep Cleansing Shampoo’s main ingredients are panthenol to moisturize the scalp and; cypress oil that contains alpha-pinene and camphene to boost blood circulation on your scalp; and French Cypress and its phytoncide effect of cooling your scalp and removing bad odor. Other ingredients are Centella, star anise, hyssop, burdock, and fenugreek to soothe a sensitive scalp.

Key ingredients

Cypress, Oriental Arborvitae, Centella Asiatica, Star Anise

How to use

Take a moderate amount to lather on wet scalp/hair and evenly apply and massage before rinsing thoroughly.

Review

Overall Ranking ★★★★★

Pro:

• Deeply cleanse the scalp without leaving it dry and flaky
• Hair looks healthy and luminous the next day
• Can double as a detox treatment for scalp

I liked it for its gentle formula that is still deeply cleansing for everyday use and for the relaxing smell that makes me feel like I’m in a spa right from their bathroom! It’s ideal to use this at night for healthier and fresher read-to-go hair the next day.

Price

AROMATICA Tea Tree Purifying Shampoo

Tea tree is usually found in acne-fighting products due to their sebum-controlling properties. This scalp treatment shampoo cleans excess oil that causes dandruff and limp hair and helps prevent hair loss. The peppermint extract cools down the scalp after a long day outside the sun and gives a relaxing minty sensation alongside the eucalyptus aromatherapy scent.

Key ingredients

Tea Tree Essential Oil, Tea Tree Decoction Extract, BHA (Salicylic Acid), Peppermint, Eucalyptus

How to use

Once a day wet your hair and scalp with warm water and evenly spread over the hair and scalp after taking a moderate amount into your hands. Leave for two or three minutes, and then rinse thoroughly with warm water.

Review

Pro:

• Good for oily and limp hair
• Cooling relaxing sensation for hot and itchy scalp
• Hair still retains natural oil and moisture

Even though this shampoo is for oily skin, it doesn’t strip the scalp of natural oils and makes it itchy. The hair feels bouncy, healthy, weightless, and ready to style. An absolute holy grail!

Price

AROMATICA B5+ Biotin Fortifying Shampoo

If you have thin hair, this B5+ Biotin Fortifying Shampoo is a favorite choice to strengthen hair roots for healthy hair growth. B5+ Biotin is a vitamin and protein blend to repair weak and bristle hair strands to make them feel soft and silky again. It has a transparent gel texture and produces a moderately rich lather. It also contains Tonka Bean-derived Ceramide which makes the hair smooth by improving protein elasticity and keratin production in the hair strand. There are also six kinds of black food (black beans, black rice, black sesame seeds, mulberries, eggplant, and black pepper) extracts that provide nourishment from the roots to the tips. The salicylic acid in this shampoo helps exfoliate the scalp without being too harsh. 

Key ingredients

Provitamin B5 (Panthenol), Vitamin B5 (Calcium Pantothenate, Pantothenic Acid), Vitamin B7 (Biotin), 6 Black Foods, Ceramide. Aromatherapy Solution: Mandarin Oil, Pine Oil, Benzoin Oil, Elemi Oil

How to use

Take a moderate amount to lather on and massage over the scalp and hair before rinsing thoroughly.

Review

Pro:

• Promote healthy hair growth
• Has many benefits to all hair problems
• Improve protein in hair strands to make them easy to style

Price

AROMATICA FAQ

Is Aromatica a clean brand?

Absolutely! Aromatica acquired the COSMOS certification in 2019, an international organic and natural cosmetic certification system that evaluates the standard of natural cosmetic certifications. This means all their ingredients are tested and listed to have at least 95% natural and 20% organic ingredients. So worry not; they’re already a certified clean brand that holds true to its promises to deliver natural and clean products!

Is Aromatica sulfate free?

Yes. All their products are free of sulfate, paraben, silicone, and artificial fragrance. They use coconut and corn-derived surfactants. Aromatica is also a partner of the Vegan Society and has an official certification from them. They use plant-based and organic raw materials, but not from the ones that are endangered! In fact, you can check their ingredients and their benefits here: https://thearomatica.com/ingredients

Does Aromatica test on animals?

No, they don’t test on animals. Aromatica continuously upholds its core brand philosophy as a vegan and cruelty-free beauty brand. They even restrict their market to China because China requires every brand to undergo animal testing. In 2011, they became the first Korean brand to be selected as the EWG Safe Cosmetics Champion, and they encourage other brands to conduct ethical sourcing and anti-animal abuse policies.

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