I’m From: Korean Beauty Brand Review

About I’m From Brand

As a K-beauty enthusiast, there is always a brand around the corner to discover. This time, I will review the Korean skincare Brand “I’m From” a sister brand of SKIN&LAB. I’m From has positioned itself as an ingredient-conscious brand that understands and leverages the value of nature. They curate high-quality ingredients for their formulas.

I’m From has varied hero ingredients with an array of products that aim to help with different skin types and conditions. If you are a K-beauty fan, you must have heard of their signature Mugwort Mask and Rice Toner. This review will take a deeper look at their story, main ingredients, and best-selling products. Hopefully, this review will also answer your burning questions.

I’m From Brand story

I’m From’s slogan is: “Nature as it is. It’s I’m From.” Indeed, the Korean skincare brand I’m From highlights transparency and natural formulas on its website and other platforms. In the extensive ingredient lists, customers can know what each item they purchase contains and where the main ingredients come from, down to the name of the farm! Through strict regulations, I’m From aims to include “original ingredients” rather than chemical extracts to provide the best that nature offers.

Is I’m From Vegan?

I’m From is cruelty-free. However, not 100% of its products are vegan, as some contain animal-derived ingredients such as honey. Nevertheless, Vegan customers will have plenty of choices as the brand offers a decent variety of vegan-friendly products. Cruelty-Free Kitty provides a comprehensive list of those products:

• Rice Toner, Rice Cream, Rice Serum, Rice Mask
• Mugwort Essence, Mugwort Sheet Mask, Mugwort Cream, Mugwort Spot Gel
• Fig Cleansing Balm, Fig Boosting Essence, Fig Scrub Mask
• Pear Serum, Pear Soothing Pad
• Vitamin Fruit Serum

Is I’m From “clean”?

I’m From’s brand story shows us that the brand is committed to the natural aspect of its ingredients and formulas. They openly show each ingredient and reassure customers of their products’ “clean” nature.

When it comes to I’m From’s supply chain, they are known to avoid developing fast products to follow trends and stick to essentials that stay effective. They make an effort to reduce their carbon dioxide emissions by minimizing the processing of raw materials and aim to reduce plastic use by prioritizing recyclable packaging. With these criteria, I’m From is widely considered a Clean beauty brand.

I’m From best-selling products

I’m From’s product range is quite impressive. Due to them emphasizing natural, concentrated ingredients in their purest form, they can offer varied options based on skin type, skin concern, raw material, or even simply preference. As a result, potential shoppers can discover eight ingredient categories: honey, mugwort, fig, rice, vitamin tree, pear, ginseng, and beet.

Within each category, the products cover cleansing, toning, targeted treating (serums and essences), moisturizing (gels, creams, and lip balms), masking, and sun care. This is enough to build the ideal morning or night skincare routine all at once!

Of course, there is a lot of ground to cover, but I will leave this to you when you browse the I’m From website. Let’s take a tour of my favorite best-selling items from the brand.

I’m From Honey Mask

About

The Honey Mask is just what it says it is. Indeed, the wash-off mask contains 38.7% of natural honey from Korea’s Jiri mountain. It is possible to find that some of the ingredients are unusual, like bee venom, but the result of this mask in your nighttime routine is nourished and hydrated skin! 

Key ingredients

Antioxidant: Snail Secretion Filtrate l Soothing: Honey, Beta-Glucan Moisturizing: Glycerin

Price

I’m From Rice Toner

About

One of the most popular products is the Rice Toner. Rice water is one of the skin care methods that Korean women have been using since the Joseon Dynasty. It helps to smooth and brighten the skin! This I’m From Rice Toner contains 77.78% of Oryza Sativa Rice or Goami rice. This ingredient has over double the amount of fiber that helps clear the skin and remove debris compared to regular rice and helps achieve a softer skin texture.

Key ingredients

Anti-acne: Niacinamide l Soothing: Green Purslane l Brightening: Niacinamide, Adenosine

Price

I’m From Ginseng Serum

About

The I’m From Ginseng Serum has a 7.98% concentration of 6-year-old Geumsan red ginseng, a staple in traditional Korean beauty cosmetics. Designed to help with blood circulation better, the ginseng is naturally dried and aged, concentrating all of its benefits in the resulting serum. Packed with other nutritious ingredients, the Ginseng Serum offers the skin a refreshed and bright skin appearance and texture.

Key ingredients

Anti-acne: Phellodendron Amurense Bark Extract l Antioxidant: Red Ginseng Extract, Camellia Sinensis Leaf Extract l Moisturizing: Glycerin, Hyaluronic Acid 

Price

I’m From Fig Cleansing balm

About

As the first step of the skincare routine, cleansing is so essential that we must pay attention to what goes onto our skin and how gentle it is. This cleansing balm does not disappoint with 7.8% fig oil water, a luxurious and gentle texture capable of removing make-up and sunscreen, debris from your day, and other aggressors. It leaves the skin hydrated and replenished, ready for the following steps in your routine.

Key ingredients

Cleansing: Fig oil water l Antioxidant: Turmeric Root Extract Moisturizing: Sodium Hyaluronate

Price

My Takeaway

I’m From is impressive, from how it branded itself to reflect its philosophy to how it harvests ingredients and creates its products. There is something for everyone in their product range. This helps a lot if you are a beginner and wish to make your skincare routine. Vegan-friendly options and the recyclable package also help the brand stay on top of current customers’ needs and the growing demand for eco-conscious brands. I’m From is also quite affordable, which never hurts! This is a brand I would recommend to those who suffer from sensitive skin, acne, and other skin troubles that require gentle care with natural ingredients.

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