Glow Recipe is a natural skincare product established by K-beauty industry veterans Christine Chang and Sarah Lee. The brand’s key ingredients are famous because their fruit extracts drive the range to give the complexion a smooth, plump, and moisturized appearance. Their Korean technology, sensorial textures, natural components, and addictive formulae featured in this collection all contribute to the creation of notably healthier skin. Let’s find out why this K-beauty skincare brand is famous!

Glow Recipe

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Glow Recipe: Get the recipe to glow

Source: glowrecipe.com

Glow Recipe is a K-beauty-inspired brand that makes natural, fruit-powered skin care products to help bring out your inner glow. All its products are real and don’t hurt animals, so you can simultaneously look and feel good. It’s easy to see why so many K-beauty lovers adore this brand.

Brand Story

Christine Chang and Sarah Lee, who started Glow Recipe, lived in New York and worked in the beauty industry there. They noticed that brands worldwide looked to Korea for the latest innovations in skincare and ingredients. Because of this, Lee tells Byrdie, an award-winning beauty website, “the whole industry was interested, but the K-beauty brands didn’t tell the whole story behind the approach.”

Chang and Lee grew up in Korea, where beauty was a part of everything they did. Their moms and grandmas were proud of their beauty routines, which used as many natural ingredients as possible. Chang and Lee came up with the idea for Glow Recipe after seeing this happen over time. They also wanted to teach people about K-beauty trends and use advanced ingredients in their skincare routines.

Some may know that the Watermelon Glow PHA+BHA toner went viral on TikTok. Still, watermelon is a crucial ingredient in Glow Recipe products because the founder’s grandmothers used to rub cold watermelon rinds on their backs during the hot summer months. 

The founders thought that fruits like watermelon might be good for the skin because the watermelon rinds gave them instant relief. They both liked the idea of putting together fruits with active ingredients like AHA and BHA, which led to the creation of the best-selling Watermelon Sleeping Mask. The brand is still based on putting active ingredients with fruits.

Is Glow Recipe Natural and Organic?

Source: blog.glowrecipe.com 

Even though Glow Recipe has a lot of fruit extracts and other ingredients, it is not a 100% natural or organic brand. Like natural and green beauty before it, clean beauty doesn’t have a set definition. Because of this, it’s up to the consumer to check the ingredients list, which is hard to do if you’re not a cosmetic chemist. Hence Glow Recipe made it clear about “clean beauty” in their blog post.

But it is made with safe, new, and clean ingredients. When it comes to cosmetics and skin care, the word “natural” is not regulated. In other words, it doesn’t mean anything in particular. Most of the time, a product doesn’t have parabens, phthalates, sulfates, or other harmful synthetic ingredients. But some people also think that “natural” means elements that come directly from plants.

The thing is, just because something is natural doesn’t mean it’s good for you. Take gluten, for example. A crude protein found in wheat makes some people very sick. Even putting something on the skin can be very bad for your health. However, some of the things Glow Recipe uses from nature to make its cosmetics better are:

• Antioxidant-rich fruit extracts from watermelon, avocado, plum, strawberry, guava, blueberry, banana & papaya. 
• Hyaluronic Acid: A natural part of our skin that helps keep it moist and speeds up the healing of wounds and new tissue growth. We make less Hyaluronic Acid as we age, making it an essential part of our beauty products.
• Niacinamide: A type of Vitamin B3 good for the skin in many ways. It strengthens your skin’s barrier and reduces redness, inflammation, pore size, fine lines, and even acne.
• Ceramides are essential fatty acids that keep our skin from losing water between its layers. They keep the skin’s moisture in balance, improve the function of the skin’s barrier, reduce inflammation, and have been shown to stop acne from breaking out.

Is Glow Recipe Cruelty-Free and Vegan?

Source: crueltyfreesoul.com

Glow Recipe doesn’t test on animals at all.

They do not test any of its products or ingredients on animals, buy ingredients tested on animals as part of its supply chain, or sell its products in other countries where animal testing is required.

Leaping Bunny, the only internationally recognized certification that guarantees a cruelty-free brand, has approved Glow Recipe. The brand is privately owned, and private venture capital is used to fund it. 

Glow Recipe is plant-based.

Glow Recipe recently changed how it made the final product that wasn’t vegan, so the whole brand is now vegan. None of its products uses anything from an animal.

If you’re curious, the product taken off the market was a honey-based sleeping mask called Avocado Melt Retinol Sleeping Mask. Only the Avocado Melt Retinol Eye Sleeping Mask, which is also vegan, is similar.

But it’s important to know that Glow Recipe is not the norm regarding vegan cosmetics. Glow Recipe has always been committed to making clean cosmetics that work well, are affordable, and don’t hurt animals. This has been its goal since the beginning.

Best Glow Recipe products that should be on your bucket list

Here are the bestsellers of Glow Recipe that you should look out for.

Watermelon Glow Niacinamide Dew Drops

This highlighting serum with niacinamide and no mica, glitter, or pearls will give you a dewy glow immediately and over time. This first-of-its-kind highlighter that is both skincare and makeup helps brighten skin and give it a natural light immediately and over time. It also helps reduce hyperpigmentation and doesn’t leave a gray cast.

This emulsion makes a light texture, can be built up, and absorbs quickly. It can be suitable for all skin types, even oily or acne-prone. You can use Watermelon Glow Niacinamide Dew Drops as a hydrating highlighter serum before your moisturizer or at the end of your routine to give your skin a glossy look immediately.

Key ingredients

• Watermelon: Full of healthy vitamins A and C, amino acids that plump up the skin, and the phytonutrient lycopene. It can help hydrate, plump, calm, and treat fine lines and wrinkles.
• Niacinamide: A potent vitamin and antioxidant that evens out skin tone, help reduce the look of hyperpigmentation/dark spots, soothes skin, brightens dull skin, makes pores look smaller, and supports the skin barrier.
• Hyaluronic Acid: This holy grail hydrator has a high molecular weight and can hold 1,000 times its weight in water. This makes the skin soft, bouncy, and visibly plump.
• Moringa Seed Oil: A light oil that doesn’t clog pores and has Vitamin E to help moisturize and calm skin.

How to use

• Apply one pump of this serum before your moisturizer for glowing, natural-looking skin that lasts.
• As a primer, use one to two pumps as the last step of your daily skincare routine before you put on makeup.
• Use one to two pumps for the most glow as the last step of your routine on days when you don’t wear makeup.

Extra Dew Drops hacks

• Use your ring finger to pick up the formula and wipe off any extra on the back of your hand. Then, using a tapping motion, gently pat your face.
  • As the last step before makeup, use one to two pumps as a primer for a smooth finish and glow.
  • Mix with the base. Add “a drop of dew” to your foundation for a glow and moisture boost.
  • For your eyes: Put about the size of a pea in the middle of the eyelid and spread it out.
  • For a double highlight, pat a drop of liquid highlighter on top of your foundation, and then add a powder highlighter on top of that.

Watermelon Glow Pink Juice Moisturizer

90% of the watermelon extract in this silky glow moisturizer is packed with vitamins and amino acids. It also contains hydrating hyaluronic acid and botanical extracts of peony and jasmine to calm and soothe the skin. This rapidly absorbing, oil-free, cooling gel emulsion is perfect for locking in moisture and getting your skin ready for the day ahead. 

Antioxidants protect the body from the harm caused by free radicals while repairing damaged cells. It imparts luxurious, long-lasting moisture to the skin if you use it in the morning and at night.

Key ingredients

• Watermelon: The amino acids in watermelon extract deeply hydrate and soothe the skin while fighting free radical damage to keep fine lines, wrinkles, and dark spots at bay.
• Hyaluronic Acid: Hyaluronic Acid will quench your skin’s thirst right away. This holy grail moisturizer holds 1000 times its weight in water, giving dry, rough skin a new lease on life.
• Jasmine and peony extracts are made from plants full of antioxidants. They soothe sensitive skin while making it brighter and more hydrated.

How to use

• You can use Pink Juice as your daily moisturizer in the morning and at night. Smooth on a pea-sized amount after serum in the morning and at night. 
• Pat, it gently until it’s all gone. It can also be added to the foundation to give it a subtle glow.

Strawberry Smooth BHA + AHA Salicylic Serum

Strawberry Smooth is our most powerful yet gentle daily clarifying BHA+AHA serum. It will gently smooth your skin’s texture, clear up breakouts, tighten your pores, and calm your skin.

Powered by 10% Clarity Acid ComplexTM, a unique blend of 2% salicylic acid and mandelic Acid (AHA+BHA), Strawberry, azelaic Acid, and succinic Acid, this serum gently smooths texture, clears breakouts, refines pores, and calms skin. 

Hyaluronic Acid and allantoin are hydrating and soothing ingredients that work with the clarifying ingredients to add moisture and protect your skin for a soft-glow finish. It’s time to stop using acid treatments that make your hair dry and get Strawberry smooth!

Key ingredients

• Clarity Acid ComplexTM 10%: 2% Encapsulated Salicylic Acid (BHA): This salicylic Acid is closer to the skin’s pH level, so it dissolves blemish-causing buildup gently and balances oil with less irritation. Mandelic Acid (AHA) is a larger exfoliating molecule that smooths rough texture and slowly penetrates to cause minor irritation.
• Strawberry: The water and leaf extracts from strawberries contain enzymes that work to hydrate and smooth the skin while stopping it from producing too much oil.
• Azelaic Acid Liposome: Increases the effectiveness of salicylic Acid to calm sensitive, acne-prone skin and make it look brighter.
• Succinic Acid: A natural acid that moisturizes, calms, and clears up your skin.
• Hyaluronic Acid: A holy grail moisturizer that holds 1000 times its weight in water and plumps and restores moisture to the skin (also known as “all-day hydration!”).
• Allantoin: A skin protectant that keeps the skin moist and smooth.
• Bisabolol: A vitamin B that calms the skin and makes it look better.

How to use

• This serum is gentle enough to use daily in the morning and evening.
• Use 1–2 pumps and pat gently onto a clean face and neck until the product is completely absorbed. During the day, after applying moisturizer, apply sunscreen.
• Tip: Mix serum with Glow Recipe and other serums to get twice as many benefits. We suggest putting on your serums in the order of their thickness, starting with the lightest and thinnest.

Plum Plump Hyaluronic Cream

This new whipped gel cream moisturizer hydrates, plumps, and evens out the skin. It fills each layer of skin with long-lasting, plumping hydration for a dewy glow. This is a skin-balancing, quick-absorbing, and non-greasy cream. 

Your new favorite moisturizer comes in a jar that can be used repeatedly. Powerhouse ingredients Polyglutamic acid, multi-weight hyaluronic Acid, plum, and ice willowherb provide deep, long-lasting hydration while balancing excess oil to give you plump, glowing skin.

Key ingredients

• Plum: Three antioxidant-rich plums, Kakadu, Illawarra, and Burdekin, hydrate, nourish, and rejuvenate skin immediately and over time. Hyaluronic Acid and these plums work together to give skin a youthful look and intense, juicy hydration.
• Polyglutamic Acid: A hydrating peptide that makes hyaluronic Acid work better to lock in moisture layer by layer for a dewy look and feel that lasts all day. Ours is a two-weight formula that works together to make skin look younger than ever. It firms the skin and causes wrinkles to look less noticeable.
• Hyaluronic Acid: A potent mix of 5 different weights of hyaluronic Acid that each different target layers of skin for a plump complexion.
• Ice Willowherb: A glacial willowherb that comes from a sustainable source, helps balance oil, and supports a healthy barrier. Organically, sustainably, and ethically grown in the Alps. The people who live there have known for centuries that it has fantastic soothing properties.

How to use

• Smooth a dime-sized amount onto clean skin after using Plum Plump Hyaluronic Serum. 
• It’s gentle enough to use in the morning and at night. Pat it gently into the skin until it’s all gone.
• Pro Tip: Putting your moisturizer in the fridge will make it even cooler.

Avocado Melt Retinol Eye Cream

Encapsulated retinol which is both powerful and mild, works to effectively smooth fine wrinkles and firm the sensitive eye area over many hours through a process known as gentle time-release. This composition is creamy yet lightweight and helps nourish, brighten, and depuff the skin by morning. It contains avocado extract, hyaluronic acid, niacinamide, and coffeeberry.

Clinical Evaluations Conducted by Ophthalmologists and Dermatologists and Their Findings: After four weeks of treatment, 97 percent of participants in a clinical study of 33 people saw a significant reduction in the appearance of fine lines and wrinkles.

After six weeks, all 33 participants in a consumer survey thought that the area around their eyes looked smoother.

Key ingredients

• Avocado: A nutrient-dense fruit high in antioxidants like Vitamins E and C, which are known to help reduce the look of wrinkles and environmental damage. It has both avocado oil and avocado extract, which makes it the most soothing and nourishing thing you can use.
• Encapsulated Retinol: a substance that helps the skin look younger and firmer by regenerating it. Encapsulation allows the retinol to be released in small amounts at a time. This makes it less harsh than traditional retinol treatments.
• Niacinamide: A water-soluble vitamin (B3) and antioxidant that works with the natural substances in your skin to help improve the look of dullness, fine lines, wrinkles, and dark circles.
• Coffeeberry: Coffeeberry is the seed of the coffee plant. It is full of antioxidants that help to soothe the skin. It is also a natural source of caffeine, which can help reduce puffiness and the look of dark circles.

How to use

• To use as an eye sleeping mask, apply a pea-sized amount to the whole orbital eye area after cleansing and pat it into the skin with your ring finger for best absorption. Use every night. Please don’t put it on top of other eye creams. Use before applying serums.
• You can follow the steps above to use it as a treatment for your eyes during the day. On top of the formula, put an SPF safe for the eye area.

Plum Plump Hyaluronic Serum

Use the Plum Plump Hyaluronic Serum to give your skin a plumping effect by penetrating each layer of your skin with rich, juicy hydration. Its silky, water gel texture is filled with juicy plum and five different molecular weights of next-generation hyaluronic Acid, both of which work to fill each skin layer with hydration for skin that appears dramatically plumper. 

This non-oily, lightweight serum contains vegan collagen and silk protein and is oil-free. It works to hydrate dry, dehydrated skin fully. It reduces the appearance of visible fine lines, resulting in healthy, bouncy, and youthful skin.

Key ingredients

• Plum (3 types): Three antioxidant-rich plums, Kakadu, Illawarra, and Burdekin, hydrate, nourish, and rejuvenate skin immediately and over time. Hyaluronic Acid and these plums work together to give skin a youthful look and intense, juicy hydration.
• Hyaluronic Acid (5 weights): A potent mix of hyaluronic acids with different molecular weights (ultra-low, low, medium, high, and ultra-high) that deeply hydrates layers of skin for plump, bouncy skin.
• Vegan Collagen & Silk Protein: Ingredients made from plants that are very powerful and help keep skin looking healthy by protecting it from free radicals and keeping it hydrated.
• Vitamin B5 helps skin heal by moisturizing, calming, and regenerating it. This makes for a healthy skin barrier.

How to use

• Before applying moisturizer, put one to two pumps of this serum into the palm of your hand and pat it gently all over your face and neck until it is entirely absorbed. 
• Use it twice every day, in the morning and the evening.

Mini Watermelon Glow BHA + PHA Pore-Tight Toner

With the ultra-gentle Watermelon Glow PHA + BHA Pore-Tight Toner, you can hydrate your skin and tighten your pores simultaneously. This will give you soft, smooth skin. Toners are an essential part of any good skincare routine. They help prepare and plump the skin so the rest of your practice can easily absorb. 

Their new formula has a balance of hydrating ingredients and pore-tightening actives to reduce the look of pores and hydrate the skin. These actives, such as PHA and BHA, are gentle but effective at tightening pores.

This pore-tightening, exfoliating toner was inspired by the Korean Aqua Peel Facial, which focuses on exfoliating and hydrating. It helps you get glowing, pillow-soft skin right away.

Key ingredients

• Watermelon: The amino acids in watermelon extract deeply hydrate, soothe, and make fine lines, wrinkles, and dark spots look better.
• Electrolytes and amino acids found in cactus water help hydrate and keep water in the body. This ingredient is what makes the product stretchy and springy!
• Polyhydroxy Acids help to smooth and resurface the skin while also getting rid of dead skin cells that have built up. Because PHA molecules are more significant, they sink into the skin more slowly. This gives your skin more time to adjust and react, making it great for everyone, even those with sensitive skin. It works well to retexture and smooth the skin without causing much irritation. 
• BHA: An oil-soluble ingredient that quickly penetrates the outer surface of the pore and clears out clogged pores. This makes it one of the best ingredients for reducing the look of pores and blackheads. The formula has two kinds of BHA: Willow Bark, a gentle, natural source of BHA, and Betaine Salicylate, which comes from sugar cane, birch, and royal azalea trees.
• Hyaluronic Acid: A humectant that holds water in the skin and lets it go deep into the skin to keep it hydrated and plump. This holy grail moisturizer contains 1000 times its weight in water, giving dry, rough skin a new lease on life.
• Tea Tree Extract: It has antimicrobial properties that help clean pores and calm irritation.
• Cucumber: It has a lot of water, which helps cool the skin, caffeic Acid, which reduces the look of wrinkles; vitamin C, which makes the skin look brighter; and potassium, which keeps the skin hydrated.

How to use

• To use as a toner, wash your face and then move on to this first liquid treatment in your routine. 
• Put some in your hand’s palm and gently pat it on your skin. Don’t rub or wipe it off.
• After that, use your serum, moisturizer, SPF, or overnight mask, depending on the time of day!
• If you want to use a cotton pad that you can reuse, you can put the product on the cotton pad and pat it gently on your skin. Again, you can reduce friction by not wiping or rubbing. Avoid eye area. Apply sunscreen during the day.
• As a spot treatment, use it after cleansing. Apply the cream to the areas that need it and pat it on the skin until it’s fully absorbed.

Watermelon Glow AHA Night Treatment

Get ready for your skin to refresh and renew itself while you sleep. This clinically effective formula, inspired by Glow Recipe’s original cult-favorite Watermelon Glow Sleeping Mask, resets skin overnight with a concentrated 2.5% pH-balanced AHA complex that delivers powerful exfoliation without irritation. 

Meanwhile, multi-weight hyaluronic acid, niacinamide, quinoa peptide, and watermelon enzymes hydrate, brighten, and firm so that you can wake up to smooth, glowing, even-toned skin.

Key ingredients

• 2.5% AHA Complex that is pH-balanced: A potent mix of glycolic Acid and lactic Acid that works together to remove dead skin cells slowly and gently while you sleep. This pH-balanced mixture is as strong as 10% glycolic acid. It smooths skin, improves texture, and protects the skin’s moisture barrier.
• Hyaluronic Acid: Glow Recipe formula has seven different weights of hyaluronic Acid, which hydrates profoundly and works on multiple layers of skin to give it a soft, plump, glowing look.
• Niacinamide + Quinoa Peptides: This brightening duo works together to tighten the skin, smooth out pores and texture, and even skin tone for a radiant glow.
• Enzymes in Watermelon: Watermelon extract, full of amino acids, soothes, softens, and hydrates the skin very well. It also improves the skin’s ability to hold water.

How to use

• As the last step of your evening routine, put on a lot and pat it gently until it’s absorbed. Cleanse first thing in the morning, then do the rest of your usual morning routine. Use 2-3x/week or as needed.
• Pro Tip: Cleansing, toning, and treating with Watermelon Night Treatment as your last hydrating step will reduce your PM routine and boost your glow.

Fruit Babies Bestsellers Kit

This midi-size set of bestsellers, which includes the best-selling Watermelon Niacinamide Dew Drops, uses the power of clinically effective actives like PHA, BHA, ceramides, and hyaluronic acid to tighten pores, smooth texture, soothe, and hydrate for glowing skin.

This set lets you try (and fall in love with) the best Glow Recipe as you Take it Day by Day, Skin by SkinTM.

This Set Contains:

• Avocado Ceramide Moisture Barrier Cleanser 20 ml
• Watermelon Glow PHA + BHA Pore-Tight Toner 25ml
• Strawberry Smooth BHA + AHA Salicylic Serum 10ml
• Watermelon Glow Niacinamide Dew Drops 10ml
• Plum Plump Hyaluronic Cream 15ml

How to use

1. Gently rub Avocado Ceramide Moisture Barrier Cleanser into damp skin until it is spotless, then rinse well.
2. Pat on Watermelon Glow PHA+BHA Pore Tight Toner to hydrate and tighten pores.
3. Apply Strawberry Smooth BHA + AHA Salicylic Serum and pat gently until fully absorbed. This will help clear up the texture and smooth it out.
4. Before you put on your moisturizer, use 1-2 pumps of Watermelon Glow Niacinamide Dew Drops as your second serum step to reduce the look of hyperpigmentation and brighten your skin. 
5. Pat the serum onto your face and neck until it is fully absorbed. It can also be mixed with foundation for a dewy finish or used as a highlighter on the front as the last step of your skincare routine.
6. Lastly, use Plum Plump Hyaluronic Cream to make your skin look brighter and lock in moisture.

Your Ultimate Skin Barrier – Guidance to Repair Routine

So the barrier on your skin is breaking down. (One way to tell is if the skin is suddenly red, dry, flaky, or itchy.) What’s good? A broken skin barrier isn’t the end of the world, even if you’ve over-exfoliated or lived in a dry, cold climate. This is true if you have a routine to fix the barrier.

So, Glow Recipe’s guide comes into play. When your skin barrier is broken, what you keep in your routine is just as important as what you leave out, like allergens and harsh ingredients. These steps have been carefully chosen to get your skin back on track to be healthy, strong, and glowing.

Step 1: Cleansing

It’s essential to be careful with cleansers because washing your face too much can weaken your skin’s barrier. In other words, you can’t just use any cleaner. Instead, choose a cleanser like their Avocado Ceramide Moisture Barrier Cleanser, which is made to moisturize and protect the barrier. 

The cleanser supports the skin’s barrier with ceramides, pre- and postbiotics, colloidal oatmeal, and avocado oil. It helps keep the delicate microbiome in balance. It also soothes redness caused by dehydration and dryness. Also, makeup-removing agents, which are so gentle that they are used in baby washes, quickly get rid of dirt, makeup, sunscreen, and extra oil. It’s not often that a cleanser repairs the skin barrier at the same time that it cleans.

Step 2: Treating

When it comes to the skin’s barrier, ceramides are the key. They are a type of lipid naturally found in your skin barrier. They seal up cracks to keep outside aggressors (like pollution and irritants) from getting in and moisture from getting out. In other words, the more ceramides you have, the better. 

Their Avocado Ceramide Recovery Serum helps with that. It gives your skin barrier five types of ceramides that are the same as those in your skin. It also has rice milk and allantoin to calm irritated skin. Perhaps the best? It goes well with other products so that you can use it with Watermelon Glow Niacinamide Dew Drops or Guava Vitamin C Dark Spot Serum.

Step 3: Moisturizing

When repairing the skin’s barrier, moisturizer is a must. One essential ingredient to look out for is Hyaluronic Acid (HA). This component helps the skin retain water significantly when damaging your skin barrier. (This is because a damaged skin barrier makes trans-epidermal water loss more likely when water evaporates inside your skin, leaving it dry.) 

Plum Plump Hyaluronic Cream, which works for all skin types, has five different molecular weights of Hyaluronic Acid (HA) to target different layers of skin and plump it from the inside out. It also has polyglutamic acid, a peptide that locks in that moisture. The three types of antioxidant-rich plums add more water, and the ice willowherb calms the skin and keeps it from getting too oily.

Step 4: Protecting

The sun is terrible for your skin in many ways because it can damage your skin barrier. So, proper sun protection is crucial for repairing your skin barrier and preventing further damage.

And Watermelon Glow Niacinamide SPF 50 goes above and beyond to do that. Instead of having SPF, it also has hyaluronic acid and niacinamide, essential ingredients with anti-inflammatory properties. There is also aloe, which has vitamins that help protect the skin barrier.

Your skin barrier will be back to normal in no time if you pay attention to these essential stages in your routine. As a result, you can resume using the active ingredients and treatments you are familiar with and like using much more quickly.

Glow Recipe On The Korean Skin Care Rituals

Source: cnbc.com 

Christine Chang and Sarah Lee met when they both worked in marketing for the beauty industry. They quickly became friends because they were Korean and loved taking care of their skin. Then the duo got the idea to start their beauty brand, Glow Recipe, after appearing on Shark Tank, an American TV show, and going to South Korea to research. 

They ended up not taking any of the investors’ money. Still, the trips helped them realize their dream of making skin care products based on their bicultural background and only using natural ingredients. Chang and Lee, new to MECCA, a cosmetics distributor, talk about the Korean skincare rituals we should all do.

Skincare isn’t a chore; it’s a moment of self-care.

Chang says, “From a very young age, our mothers and grandmothers taught us to care for our skin, and it was a moment of pampering, indulgence, and enjoyment for them.” She goes on to say that this has changed how she thinks about beauty and skincare now. She looks forward to her skincare routine at the end of the day. “It’s when you can take a few minutes to put on these beautiful, sensual textures and enjoy it while also getting results.” 

Focusing on natural ingredients is a good idea.

The founders remember visiting Korean bathhouses with their mothers and grandmothers and splashing green tea or patting milk on their faces. “When we got heat rashes in the summer, our grandmothers gave us watermelon to help. So, it was a miracle that the rash would be gone the next morning whenever she rubbed watermelon rind on our red, irritated skin. “We want to harness the power of that ingredient,” says Lee of the fruit, which is now in their Watermelon Glow Sleeping Mask and Watermelon Glow Pink Juice Moisturizer. 

Skincare isn’t about fixing problems but preventing them.

Lee says that this is the most exciting thing about Korean skin care. “It’s more about preventing damage than fixing it. “Women and men are taught from a young age to take care of their skin and wash as soon as they get home,” she says. “But, this difference is getting smaller and smaller.” 

“In a Korean skincare routine, you first hydrate your skin, then clean it, then hydrate it again, exfoliate it, and then hydrate it again. At the end of the routine, you would calm the skin to make sure it was very calm and walk out with glowing skin. “Korean women want to look like they’re glowing from the inside out,” says Chang, pointing out that glass skin is an extension of this idea. To get this look, use the Glow Recipe Watermelon Glow Ultra Fine Mist (the product regularly sells in the US). 

It’s about hearing what your skin needs.

The many steps of Korean skincare may have made headlines, but the founders of Glow Recipe say that the real point of Korean skincare is to know what your skin needs. “It’s like learning to listen to your body. If you’re tired, go to bed earlier and take some vitamins. 

“The same goes for taking care of your skin,” says Chang. “We have been on a mission to break down that barrier because, in the end, skin care isn’t about all those complicated steps but about the results and the experience. Korean women make their routines fit the needs of their skin.

Final Thoughts

Glow Recipe is a clean, conscientious skincare brand that considers several ethical factors. We love that this brand is proud not to test on animals and has worked hard to become vegan. These steps help us move toward a more environmentally friendly future in cosmetics.

We also like that it has a transparent supply chain and that the public can see how it tests, buys, and distributes its products. The sustainability policies of Glow Recipe are as fresh and forward-thinking as the names of their products.

When you look at the groups they’ve given to, you can see how quickly they respond to a global crisis. This is good for the beauty industry.